Uber Split
The Uber Russia app didn’t have an option “A trip with a fellow passenger.”
The task was to come up with the design of this functionality called “Uber Split”, organically incorporated into the existing design. Throughout this project I worked within Uber Russia Design Team.
The previous design.
Rates
From
Where
Choose
The design of Uber Russia is similar to the design of Uber in the U.S. The screens
are here for comparison – so that it becomes clear how the screen initially looked.
The final design solution presented below has been translated into English for
the convenience of the portfolio audience.
How I did it.
Why do users choose trips with others?
The idea to add the function of “Uber Split” was initially chosen after conducting
a JTBD study.
Direct competitors don’t have this feature, hence I needed to conduct research with the users of the apps that already had similar features.Thus, I conducted an in-depth interview with 13 users of the BlaBlaCar app.
The main questions that I needed to get answers to in order to be able to design the most user-friendly interface are:
What is important
for the user when choosing a fellow passenger?
What difficulties do users face when using this service?
Uber Split
Statistics.
Key insights.
Users need reviews from real people about a fellow passenger, so that a user is not afraid to ride in a car with a stranger.
So, I needed:
create a screen with ratings and reviews
add ratings and reviews when a user sees Uber Split in the first time
add a screen with a request for evaluation at the end of the trip
It is important that a user does not need to do extra moves to be picked up if she chooses Uber Split, and it is important to know the final route will be and the final arrival time.
So, I needed:
immediately warn
a user how her route will change if she chooses Uber Split
add a fellow passenger's route to the map
The lower price is the main factor why users choose Uber Split.
So, I needed:
indicate
the difference
with other fares immediately
warn about any price changes when we offer to pick up
a fellow passenger
describe what happens if a fellow passenger isn’t found, although
the user chose Uber Split
61% name price the key reason to travel with a stranger
69% feel safe to travel with a stranger if Uber checked their IDs and reviews
23% agree to walk up to 5-7 minutes to be picked up
Job stories.
When I order an Uber Split, I want
to see the rating of fellow passengers, so that my trip is comfortable
When I order an Uber Split, I want
to know new arrival time and new route trip, so that I can be on time
When I order an Uber Split, I want to know that the ID was checked and confirmed, so I feel safe
When I order an Uber Split, I want to see available seats, so that I don't have to drive in cramped conditions
When I order an Uber Split, I want
to see how much is the new fare, so that it saves my money
Final design.
The Uber Split fare appears among standard Uber’s fare. It’s not on the first place to avoid user’s confusion. By default user should always have standard UberX
If there is a taxi with a fellow passenger, Uber shows the ratings & ID’s confirmation of the driver and the fellow passenger
Also on the map we show the location and the destination of the fellow passenger
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During the trip, Uber continues to look for a fellow passenger and warns about price changes
Uber allows to evaluate not only the driver, but also
the fellow passenger
Thank You
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keyboard_backspace
The Uber Russia app didn’t have an option
“Trip with a fellow passenger.”
The task was to come up with the design
of this functionality called “Uber Split”, organically incorporated into the existing design. Throughout this project I worked within Uber Russia Design Team.
Previous design.
Final solution.
The design of Uber Russia is similar to the design of Uber in the U.S. The screens
are here for comparison – so that it becomes clear how the screen initially looked.
The final design solution presented below has been translated into English for
the convenience of the portfolio audience.
There’s a complex process behind this design solution—please use the desktop version for a full view, as a large screen is essential for assessing the details. For a quick glimpse, see the final solution below.
The Uber Split fare appears among standard Uber’s fare. It’s not on the first place to avoid user’s confusion. By default user should always have standard UberX.
Uber Split
If there is a taxi with a fellow passenger, Uber shows the ratings & ID’s confirmation of the driver and the fellow passenger.
Also on the map we show the location and the destination of the fellow passenger.
During the trip, Uber continues to look for a fellow passenger and warns about price changes.
Uber allows to evaluate not only the driver, but also the fellow passenger.
Thank You
03
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Email me
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I’d love to collaborate!
© 2025 Anna Kholyavko
